Stakeholder Interviews
In-depth conversations with your team to understand business goals, constraints, and vision for the project.
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Discovery
Understanding before building
Every successful project starts with deep understanding. We immerse ourselves in your world—your users, your market, your vision—to ensure every decision we make is grounded in real insight.
Typical Duration:2-4 weeks
Overview
Discovery is the foundation of everything we do. Before a single wireframe is drawn or line of code written, we invest time in understanding the full picture. This means talking to your team, researching your market, and most importantly, understanding the people who will use what we build.
We approach discovery with genuine curiosity. What problems are your users actually facing? What does success look like for your business? Where are the opportunities your competitors are missing? These questions shape the direction of the entire project.
The discovery phase typically spans the first few weeks of our engagement. By the end, we have a shared understanding of the challenge and a clear picture of the path forward.
What We Do
User Research
Interviews, surveys, and observation sessions with your actual or target users to uncover needs and pain points.
Competitive Analysis
Review of competitor products and industry benchmarks to identify opportunities for differentiation.
Technical Audit
Assessment of existing systems, integrations, and technical constraints that will inform our approach.
Requirements Gathering
Documenting functional and non-functional requirements to establish clear project scope.
Persona Development
Creating detailed user personas based on research to guide design decisions throughout the project.
What You Get
- Discovery report with key findings and insights
- User personas and journey maps
- Competitive analysis document
- Technical requirements specification
- Project scope definition
- Success metrics framework
Why It Matters
Projects that skip discovery often end up solving the wrong problems. By investing time upfront to truly understand your users and business, we dramatically reduce the risk of costly pivots later. The insights gathered in discovery inform every subsequent decision, ensuring we build something people actually want and your business actually needs.
Common Questions
Existing research is valuable and we'll absolutely incorporate it. However, we often find that a fresh perspective or updated research uncovers new insights. We'll work with you to determine what additional research, if any, would be beneficial.
We'll need access to key stakeholders for interviews and to answer questions as they arise. Typically, this means a few hours per week during discovery. The more access we have to your team and customers, the better our insights will be.
While some lightweight exploration can happen concurrently, we recommend completing core discovery before major design decisions. Starting design too early often leads to rework when user research reveals different needs than assumed.
This is actually one of the most valuable outcomes of discovery. It's far better to pivot early based on research than to build something users don't want. We'll present our findings and recommendations, and work with you to adjust the direction as needed.