Pre-Launch Testing
Comprehensive testing including load testing, security scanning, and cross-browser verification.
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Launch
Going live with confidence
Launch is more than flipping a switch. We deploy with care, monitor closely, and optimize based on real-world usage—ensuring your product succeeds in the hands of actual users.
Typical Duration:1-2 weeks (plus post-launch support)
Overview
A successful launch requires preparation. Before going live, we conduct thorough testing, set up monitoring and alerting, prepare rollback procedures, and create documentation for your team. When launch day arrives, we execute a carefully planned deployment with confidence.
Post-launch, we stay engaged. The first weeks after launch often reveal insights that no amount of testing can predict. We monitor performance, respond to issues quickly, and make optimizations based on real user behavior. This isn't maintenance—it's the final, critical phase of delivery.
We also focus on handoff. Whether you have an internal team taking over or want ongoing support from us, we ensure a smooth transition. Documentation is complete, knowledge is transferred, and you have everything needed to maintain and evolve the product.
What We Do
Deployment Setup
Configuring production infrastructure, CI/CD pipelines, and automated deployment processes.
Monitoring Configuration
Setting up error tracking, performance monitoring, and alerting for proactive issue detection.
Go-Live Execution
Executing the launch plan with careful coordination, verification, and rollback readiness.
Post-Launch Optimization
Analyzing real-world performance and making optimizations based on actual usage patterns.
Knowledge Transfer
Training your team, completing documentation, and ensuring successful handoff.
What You Get
- Production-deployed application
- CI/CD pipeline configuration
- Monitoring and alerting setup
- Operations runbook
- Complete technical documentation
- Training sessions and handoff materials
Why It Matters
The best software fails if the launch is mishandled. Our methodical approach to launch—preparation, execution, monitoring, optimization—ensures your product makes a strong first impression and continues to improve. The work we do in this phase protects all the investment made in discovery, strategy, design, and development.
Common Questions
We prepare for this possibility. Rollback procedures are tested and ready. Monitoring alerts us immediately to issues. Our team is on standby during launch to respond quickly to any problems.
Yes. We offer flexible support arrangements, from on-call availability to ongoing retainers for continued development. Many clients transition to a maintenance relationship after the initial project.
We create comprehensive documentation, conduct training sessions, and offer a transition period where we remain available for questions. The goal is your team feeling confident and capable with the codebase.
We'll help you define key metrics during strategy and ensure tracking is in place at launch. Typical metrics include performance (load times, errors), engagement (user actions, retention), and business outcomes (conversions, revenue).