A warm, conversion-focused website for a family dental practice in Footscray, Melbourne — designed to put patients at ease and make booking effortless.
The Challenge
Phung Tran Dental Group needed a website that reflected their warm, patient-first approach. Many dental websites feel clinical and impersonal — the team wanted something that conveyed trust and approachability, while making it as easy as possible for new patients to book appointments.
Our Approach
Warm Visual Identity
Soft blue palette and warm imagery reinforce the practice's caring, female-led identity.
Frictionless Booking
Multiple booking touchpoints — including a unique SMS booking feature — reduce friction on desktop and mobile.
Patient-First Content
Clear service descriptions and prominent trust signals put patients at ease from the first visit.
Website Screens
Homepage
A warm, welcoming landing page featuring the practice team, key services, and multiple booking touchpoints including the unique SMS booking feature.
Services
Clear presentation of the full range of dental services, from family dental and emergency care to cosmetic treatments and TMJ therapy.
Full Website
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Key Features
Full Service Range
Family dental, emergency care, cosmetic treatments, and TMJ therapy — clearly presented.
Trust Signals
Prominent insurance provider logos and interest-free payment options build trust and remove hesitation.
Google Reviews Integration
Five-star reputation showcased directly on the page with integrated Google Reviews.
SMS Booking
Unique SMS booking pathway became one of the most-used methods for new patients.
Mobile conversions up 35%, with SMS booking becoming the top pathway for new patients.
The new site significantly increased appointment bookings, with mobile conversions up 35%. The SMS booking feature became one of the most-used pathways for new patients. The practice now ranks strongly in local search for Footscray dental services, driving a steady stream of new patient enquiries.
Interested in working together?
Let's discuss how we can help bring your project to life.